Features & Benefits
This lightweight Botanical Toner is designed to refresh, hydrate, and visibly balance the skin while supporting a smoother, healthier-looking complexion. Powered by effective actives like Niacinamide, Caffeine, and advanced Peptides to visibly refine pores, balance excess oil, and promote a smoother, more even-looking complexion. Infused with soothing Botanicals and deeply hydrating agents, it helps calm irritation while replenishing moisture for soft, refreshed skin. Brightening components work to improve overall radiance and reduce the appearance of dullness, while gentle conditioning elements support the skin barrier, leaving it feeling revitalized, toned, and comfortably hydrated after each use.
Product Highlights:
√ Vegan
√ Pore Refining & Oil Control
√ Soothing, Hydrating & Plumping
√ Lightweight, Fast Absorbing & Non-greasy
√ Oil-free & Alcohol-free
√ Paraben-free & Gluten-free
√ Enriched with
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Peptides - Help smooth fine lines and improve skin elasticity over time.
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Caffeine - Helps reduce puffiness and refresh tired-looking skin.
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Niacinamide - Brightens skin tone and minimizes the appearance of pores.
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Panthenol (Vitamin B5) - Helps soothe irritation while deeply hydrating and strengthening the skin barrier for better comfort and recovery.
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Witch Hazel - Helps tone, soothe, and refresh the skin while reducing excess oil and the appearance of pores.
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Centella Asiatica (Gotu Kola) - Support skin repair, and strengthen the skin barrier for healthier-looking, balanced skin.
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Licorice Extract - Helps even skin tone and reduce the look of dark spots.
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Tremella Mushroom Extract - Boosts hydration and improves skin plumpness.
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Hyaluronic Acid - Deeply hydrates and helps retain moisture in the skin.
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Botanical Extracts – Aloe Vera, Green Tea & Chamomile
Key Benefits:
- Helps refine the appearance of pores
- Boosts skin radiance and glow
- Balances excess oil and shine
- Hydrates and replenishes moisture
- Soothes and calms sensitive skin
- Supports smoother, more even-looking skin
Application
After cleansing, apply to face and neck using a cotton pad or hands, gently pat until absorbed, then follow with serum and moisturizer, morning and evening.
Ingredients
Water/ Aqua/ Eau, Hamamelis Virginiana Water, Propanediol, Niacinamide, Glycerin, Panthenol, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Benzyl Alcohol, Caffeine, Dehydroacetic Acid, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Tremella Fuciformis Sporocarp Extract, Chamomilla Recutita Flower Extract
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Category
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New Botanical Toner
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Older Toner
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Base hydration
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Glycerin, Propanediol, Butylene Glycol
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Glycerin, Butylene Glycol, Propylene Glycol
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Alcohol
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No denatured alcohol
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Denatured Alcohol – #4
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Niacinamide
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✅
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❌
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Peptides
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✅ 2 peptides
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❌
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Hyaluronic Acid
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✅
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❌
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Panthenol
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✅
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✅
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Centella
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✅
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❌
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Licorice
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✅
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❌
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Caffeine
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✅
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❌
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Tremella Mushroom
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✅
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❌
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Green Tea
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✅
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❌
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Aloe
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✅
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✅
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Chamomile
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✅
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✅
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Witch Hazel
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✅
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✅
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Added fragrance
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No
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✅ Fragrance
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Added colour
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No
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✅ Red or Blue/Yellow dyes
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Oil/pore positioning
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⭐⭐⭐⭐
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⭐⭐⭐
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Hydration/barrier positioning
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⭐⭐⭐⭐⭐
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⭐⭐⭐
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Brightening
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⭐⭐⭐⭐⭐
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⭐
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Anti-aging
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⭐⭐⭐⭐
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⭐
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Sensitive-skin positioning
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Much stronger
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Moderate
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Overall positioning
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Advanced treatment toner
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Traditional/basic toner
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The biggest difference
Previous formula is essentially a traditional witch-hazel toner. It has some good ingredients—glycerin, aloe, chamomile, panthenol and vitamin E—but Denatured Alcohol is the fourth ingredient. It also contains fragrance and artificial colour.
Its strongest story is:
Cleanse → refresh → tone → remove excess oil
Botanical Toner is a completely different level of product. It combines:
Niacinamide + Panthenol + Centella + Licorice + Peptides + Caffeine + Hyaluronic Acid + Tremella + Green Tea + Aloe + Chamomile
That allows the story to become:
Tone → hydrate → soothe → brighten → refine pores → balance oil → improve the appearance of fine lines
Why I particularly like the new ingredient order
This is important from a marketing perspective.
The new formula starts:
Water → Witch Hazel Water → Propanediol → Niacinamide → Glycerin → Panthenol → Centella → Licorice
That's an impressive first eight ingredients for a toner.
Previous formula starts:
Water → Butylene Glycol → Glycerin → Denatured Alcohol → Witch Hazel...
So when an educated consumer or potential private-label customer compares the INCI lists, the new formula immediately looks like the more modern, skincare-focused formulation.
I'd position them differently
I wouldn't necessarily discontinue the old toner. You could actually create two price levels.
Original Toner — Essential / Classic
For customers wanting an economical everyday toner focused on refreshing and removing excess oil.
Botanical Toner — Premium / Advanced
For customers looking for hydration, pore refinement, brightening, soothing and anti-aging benefits.
That distinction is particularly useful for private label because you can tell customers:
Good: Classic Botanical Toner
Better: Advanced Botanical Treatment Toner
The new formula should command a higher price, because the ingredient story is dramatically stronger.
One other advantage: your new formula removes several ingredients that some modern "clean beauty" customers specifically try to avoid—denatured alcohol, fragrance, artificial dyes, diazolidinyl urea and iodopropynyl butylcarbamate.
So between the two, I would absolutely use the new Botanical Toner as NOC's premium toner and lead with it when pitching higher-end private-label brands.
